FactSet, a renowned global data and technology provider for the financial services industry, has recently made a strategic investment of $12.5 million into Aidentified Inc., a platform that enhances prospecting and relationship intelligence. This investment aims to bolster the tools available for financial advisors, marketing teams, and sales professionals across various industries, with a significant focus on the financial sector.

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Tom Aley, co-founder and co-CEO of Aidentified, highlights that over 80% of their operations cater to the financial services industry. The platform is designed to optimize the process of identifying, qualifying, and converting new client relationships. It leverages AI technology to aggregate and analyze extensive data points, including career movements, wealth events, and personal interests, facilitating deeper and more effective client engagement.

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Greg King, the head of wealth management at FactSet, who boasts 28 years of experience at the firm, shared his insights on the collaboration. "Prospecting and timely engagement with clients have always been challenging," said King. He emphasized the crucial role of Aidentified in providing comprehensive people data and robust relationship connections, which are essential for recognizing opportunities and establishing direct contacts at opportune moments.

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The capital from this investment will primarily fund further research and development at Aidentified, aiming to enhance data quality and expand the team to drive and meet growing demand.

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This partnership not only promises to advance Aidentified’s capabilities but also allows FactSet to integrate its rich datasets—including SEC filings and various transactional data—into Aidentified’s systems. This integration is expected to significantly improve the efficiency and effectiveness of financial advisors by enriching the relationship data with high-quality, actionable analytics.

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For more detailed insights into how Aidentified's technology is transforming prospecting and relationship management in the financial sector, refer to the article first posted on Wealth Management here.